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Maria Cerda Olivier

Maria Cerda Olivier

Director of Strategic Marketing at Carrier- Supra & Onity

Salem, Oregon

Classically trained (P&G, Kraft, ConAgra, Continental Mills, Diamond Foods, Snyder’s Lance, Campbell Soup Co.) marketing executive, innovator and strategist with successful track record of sustaining and growing major brands and launching new products in competitive environments across Fortune 500 and small companies.

Relationship-based leader that leverages consumer and customer insights to develop multi-year brand and innovation strategies, reposition brands, fill innovation pipelines (concept to market), and develop integrated marketing plans. Led marketing, innovation, and R&D teams to launch margin accretive new products (concept to market) and develop cost savings plans.

My areas of expertise: Leadership, P&L Management, Strategic Planning and Execution, Marketing/Brand Building, New Product Development, Organic and Non-GMO, Consumer Insights, Advertising & Communication, Digital and Social Marketing, Agency Management, Spanish Fluency, Market Research Oversight, Research and Development Leadership, BTB and SaaS Marketing.


Experience:

  • Campbell Soup Company - Vice President, Innovation (Campbell Soup Company)
  • Snyder's Lance - Vice President of Enterprise Innovation and R&D (Chips & Center Store) (Campbell Soup Company)
  • Director of Strategic Marketing - Supra & Onity (Carrier)
  • Snyder's Lance - Sr. Director of Innovation and R&D (Chips, Popcorn, Nuts) (Campbell Soup Company)
  • Kraft Foods - Brand Manager (The Kraft Heinz Company)
  • Sr. Marketing Manager (Continental Mills)
  • Vice President Marketing (Wilco)

Skills:

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