Improver

Marisa Arribas

Vice President Marketing LAC at FICO®

Madrid, Community of Madrid

Senior Marketing Professional with successful experience of leading B2B demand generation programs for multinational company that offer solutions across multiple industries and diverse geographies.

A professional with a track record of high performance, planning and executing marketing programs that effectively build pipeline, brand awareness and contribute to pipeline growth and sales success.

Core Competencies: Pipeline Growth, Demand Generation, Integrated Marketing, Stakeholder Engagement, Adaptability, Results Oriented.

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Experience:

• Vice President Marketing Latin America and Caribbean (FICO®)

Skills:

• Business Intelligence
• Management Consulting
• Professional Services
• Enterprise Software
• Predictive Analytics
• Banking
• Marketing
• Credit Risk
• Cloud Computing
• Customer Relationship Management (CRM)
• Financial Risk
• Business Strategy
• Lead Generation
• Project Management
• Account Management
• Strategic Partnerships
• Business Analysis
• Solution Selling
• Risk Management
• CRM
• Leadership
• Marketing Strategy
• Management
• Salesforce.com
• Strategy
• Financial Services
• Integration
• Business Development
• Demand Generation
• Consulting
• Product Management
• SaaS
• Analytics