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Mary Zumba

Mary Zumba

VP, Group Account Director at Reprise Digital

New York City Metropolitan Area

I'm an Account lead, passionate about guiding the delivery of innovative experiences across all touchpoints. Projects that are rooted in behavioral insight for the utility of consumers is what fuels me and drives me to continue to challenge myself, my team, as well as multi-disciplinary teams to exceed expectations.

My experience spans across general, USH, and global markets for categories like spirits, cosmetic, skincare, QSR, financial services, telecom, pharma (DTC), and CPG categories. I also have experience in digital transformation initiatives, helping brands shine a light on blind spots to better serve their consumers and/or implement emerging technologies/products to set them ahead of their competitors. I oversee efforts that also include social media strategy, influencer programs, paid social media strategy and SEM.

I learn and integrate myself with Clients to understand their organization and challenges, allowing me to identify opportunities and translates them into new revenue streams using customer and market insights.

I'm an active listener and pride myself in building teams that work well together - and build an environment where we can all express our creative thoughts towards a common goal(s).

CLIENT LIST:

> J&J (LISTERINE, NEUTROGENA, ACUVUE, ZYRTEC)
> FDA-THE REAL COST
> COTY (SALLY HANSEN + RIMMEL LONDON)
> JANSSEN (SIMPONI)
> MERCK (NEXPLANON)
> VISIT CAYMAN ISLAND
> NUTELLA
> UNILEVER (VASELINE)
> LYCRA (B2B + B2C)
> VERIZON (ENTERPRISE + CONSUMER)
> BMW (SPAIN MARKET)
> AD COUNCIL
> SIRIUSXM
> BEIERSDORF (NIVEA, EUCERIN, AQUAPHOR)
> J.P. MORGAN (CHASE SAPPHIRE)
> REMY MARTIN
> MASTERCARD
> SPRINT
> NFL LATINO
> JOHNNIE WALKER BLACK LABEL
> SUBWAY
> DHL (USH + LATAM) // B2B
> IKEA (SPAIN MARKET)
> EVOFEM


Experience:

  • VP, Group Account Director (Reprise Digital)
  • Account Supervisor - Digital + Direct Marketing (The Vidal Partnership)
  • Account Manager (Rosetta)
  • Account Director (Reprise Digital)
  • Account Executive (SCPF)
  • Account Executive (SCPF)
  • Sr. Account Executive - Digital + Direct Marketing (The Vidal Partnership)
  • Account Supervisor (SapientRazorfish)

Skills:

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