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Meredith Spencer

Meredith Spencer

Copy Direction / Brand Strategy / Digital Storytelling

New York, New York

Digital creative lead with 10+ years of experience in copywriting, content and branding. Client-side, agency and freelance consulting experience with a track record of aligning business goals with pop culture insights to create compelling creative strategy. Adept at navigating the challenges of large-scale corporations and scrappy startups alike. Polished and persuasive presenter with a background in broadcast and comedy. Plays well with others.

Specialties: Copy direction and strategy, brand positioning and messaging, creative direction, 360° campaigns, content strategy, scriptwriting, UX copy and prototyping, brand architecture & messaging hierarchy, verbal identity, naming, e-commerce, social media, qual and quant research.


  • Copywriter (BuyWithMe)
  • Copywriter (
  • Senior Copywriter (Victoria's Secret Pink)
  • Freelance ACD Copy + Brand Strategist (Self-employed)
  • Integrated Strategy & Copy Lead (JWALK)


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