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Meredith Zapin

Meredith Zapin

Senior Leader of Sales, Account Management, Demand Marketing and Ad Operations, Retail Media at PromoteIQ, a Microsoft-owned company

Brooklyn, New York

I am an experienced marketing and technology leader with a proven track record of driving revenue, improving our business, and growing people to their fullest potential. I love asking questions and using this curiosity to uncover my client needs' and develop solutions grounded in data and insights. I also enjoy working on initiatives across the business including scalable business planning, new product development, got to market strategy, resource planning, and building skill capability organization.

I thrive in fast changing and ambiguous business contexts of both high growth/high potential businesses as well as declining businesses that required significant pivots to survive.

I find motivation beyond my day to day role in empowering women and girls especially focused on entrepreneurship in the technology space. I advise several startups to help them scale quickly through my expertise in sales strategy, hiring, and management excellence. I spend my time coaching and mentoring women at all career stages to build confidence, pursue their passion, and get the next role.

Areas of Expertise:
Business Planning & Execution
Organizational Agility
Planning & Organizing
Selecting & Recruiting Top Talent
Setting Expectations & Driving Results
Developing Capability
Leading & Communicating Change


  • Head of Demand, Strategic Partnerships, Brands & Agencies, Retail Media (Microsoft PromoteIQ)
  • Startup Liason (Microsoft)
  • Product Marketing Manager (Viewpoint Corporation)
  • Global Head, Retail Media Sales (Microsoft)
  • Sales Director, Microsoft Bing Ads (Microsoft)
  • Product Marketing Manager (Gizmoz)
  • Sr. Director of Bing Ads Sales, East Region (Microsoft)
  • Market Research Manager (Reuters News Agency)


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