Improver

Michael Berreth

SUPER MARKETER (Vice President/Sr. Director) who grows businesses by leaps & bounds! Superpowers: Brand Management | Digital Marketing | Advertising & Promotions | Partnerships & Licensing

Burbank, California

1. Super Marketing Executive with passion for driving sales, building brands, and engaging consumers.
2. Marketing specialist with multiple superpowers: brand management, consumer marketing (digital marketing, advertising & promotions), and partnerships.
3. Experience from world-class, multinational corporations: The Walt Disney Company, NBCUniversal, Nestlé, Kellogg’s.
4. Experience as Vice President, Head of Marketing at an $80 million company, DiC/Cookie Jar Entertainment (now WildBrain), for 6+ years.
5. Small & start-up company experience wearing multiple hats and adapting quickly to change.
6. Heavy digital marketing experience as a VP, Marketing & Interactive and a Digital Marketing Consultant.
7. Biggest strengths: strategic planning and creative thinking.
8. More hands-on than peers with strategic planning and tactical execution.

KEY ACCOMPLISHMENTS:
• MAGIC JUMP: Drove $2 million in sales revenue in 12 months by starting up a licensed product business and securing licensing deals with Disney, Lucasfilm, Marvel, Warner Bros., NBCUniversal, Nick.

• DARBY POP PUBLISHING: Completely sold out inventory of comic books and graphic novels (including 1st official Bruce Lee books) with online PR/publicity, YouTube influencers, digital marketing.

• SUPER LEAGUE GAMING: Successfully launched new series of licensed Minecraft gaming events with hyper-local and geo-targeted marketing that significantly exceeded industry average benchmarks.

• SKY ZONE FRANCHISE GROUP: Drove $2 million in incremental retail sales by spearheading development of their first national advertising & media plan; and helped generate their highest-grossing month ever with digital marketing campaigns in support of their “Undercover Boss” episode on CBS.

• COOKIE JAR ENTERTAINMENT: Generated $2 million in sales revenue and significant marketing value by securing and executing strategic partnerships and promotions; and rejuvenated the Strawberry Shortcake franchise to $3.4 billion in cumulative global retail sales by leading a major global brand re-launch.

• THE WALT DISNEY COMPANY: Drove a double digit increase in global retail sales on Disney's Winnie-the-Pooh to become the world’s #1 most valuable character franchise per a Forbes list, with strategic brand plans, brand stewardship on entertainment content across the company, and licensed product programs.

• NBC UNIVERSAL: Achieved record-breaking results on the DVD release of The Fast and the Furious with $75 million in retail sales in 1st week with a creative marketing plan.

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Experience:

• Sr. Marketing Manager (NBCUniversal, Inc.)
• Managing Director (Catapult Marketing (Top 5 promotion agency))
• Vice President, Marketing & Interactive (Cookie Jar Entertainment (now WildBrain))
• Founder & Marketing Consultant (Marketing Brands Consulting)
• Sr. Franchise Manager, Disney Consumer Products (The Walt Disney Company)

Skills: