Contact Details

E-mails & Phone

Michael Biafore

Michael Biafore

B2B Product Management Senior Executive

New York City Metropolitan Area

B2B Product Management Senior Executive with the ability to transform organizations to a client- and user-driven product culture, while increasing enterprise platform revenue and scale in both startups and large established companies.

Exceptionally skilled in gathering and analyzing client intelligence and feedback. Skilled communicator to diverse audiences, and passionate about storytelling for business impact.

Product performance measurement expert with a distinguished ability to prioritize opportunities to maximize organizational alignment – in Technology, Client Service, Sales, Finance and Operations. Startup mindset with large company successes in multiple highly regulated and complex industries.

Consistently called upon by executive stakeholders to create, develop, and launch mission-critical platforms and initiatives. Tenacious at creating and validating new product revenue, service and efficiency opportunities that scale. Passion to strengthen client loyalty, broadly recognized as a trusted partner and relationship builder with external and internal business associates.


 Client- and User-Driven Product Strategy
 Market and User Needs vs. Product Gap Research
 Product to Market Analysis and Optimization
 Product Go-to-Market Strategy and Alignment
 Product Marketing, Packaging, Pricing and Development
 Competitive Differentiation
 Client Acquisition and Growth
 Client Success and Client Development Leader
 Operations Analysis and Optimization
 Product Personalization Strategy
 Advanced Benchmarking and Performance Measurement Expert
 Trusted Client Advisor
 Strategic Partnership Analysis and Development

If you need to reach me, use phone: 972-489-3886


  • Divisional Vice President, Gift Card (Sears Holdings Corporation)
  • General Manager (Quotient Technology Inc.)
  • VP, Citi Partner Client Development (Citi)
  • Senior Vice President Product Management (AST)
  • VP, Product Management and Enterprise Client Development (RevTrax)


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