Passionate Customer Experience Expert and Entrepreneur @ Charlotte Metro
Global Marketing Director, McVitie's at pladis Global
Global marketing leader, with two decades experience of building brands and achieving strong business growth across multiple categories, brands and markets. Passionate about developing high performing teams, coaching individuals to achieve their full potential and winning through team collaboration. I have consistently delivered superior results for General Mills, PepsiCo, Heinz and Associated British Foods, driven by a mindset of growth, agility and pace.
My purpose is to serve and enrich the lives of consumers, in a way that creates sustainable growth for Brands, Categories, Customers and our Planet. I excel at bringing people together to work as, strong collaborative teams, to achieve beyond expectations, in a way that’s enriching, engaging and enjoyable
My core competencies include:
➡ Reputation for transforming brands & businesses
➡ General Management / Business Unit Director P&L responsibility
➡ Inspiring Marketing Vision, Strategy and Brand Purpose
➡ Creating and leading high performing global marketing and cross-functional teams
➡ Growing and developing talent
➡ Coaching & Mentoring
➡ Strong cross-cultural collaboration to achieve great results
➡ Accelerating Innovation from idea creation to commercial success in market
➡ Full Communications Development & Agency Leadership
➡ Digital Marketing
I have been working in global marketing director roles for General Mills, for the last 6 years. Where I have delivered accelerated growth across core brands from Old El Paso and Nature Valley through to Haagen Dazs. In my Marketing Director / Business Unit Director role on World Foods I tripled the growth on Old El Paso, with category break-through innovation, equity changing new communications and a fresh new approach to digital marketing. Most importantly this was achieved by building a strong Brand Development Marketing Team and diverse Cross-Functional Leadership Team, in partnership with the collaborative local Market Activation Teams.