Improver

Michael Krutikov

VP of Marketing at Cybraics, Inc

Austin, Texas Metropolitan Area

I am a proven marketing leader, brand-builder, and storyteller who delivers repeated and consistent demand generation and thought leadership success for enterprise SaaS, cloud, and on-premises companies. I create award-winning multi-channel campaigns that utilize persona-targeted messaging to accelerate prospects through the buyer journey with compelling customer-value-focused content.

I am an innovative growth hacker and continually analyze and iterate strategies and processes to align with changing customer needs and market dynamics.

I have a unique ability to simplify the complex and align the technical solutions offered to the business problems we solve for our customers. As an evangelist-advocate, with thousands of in-person and online presentations delivered worldwide, I create targeted and competitively differentiated positioning for C-level, IT, business units, sales, and partners.

---

Experience:

• Global Marketing, Demand Gen and Sales Enablement Leadership and Execution (Freelance | Self Employed)
• Global Director Product Marketing and Sales Enablement (Redwood Software)
• VP of Performance Marketing (Living Security)
• VP of Marketing (Cybraics, Inc)
• Sr. Global Product Marketing Manager (Snow Software)

Skills:

• Direct Sales
• Cross-functional Team Leadership
• Go-to-market Strategy
• Enterprise Software
• Virtualization
• Partnerships
• Marketing Strategy
• Replication
• Public Speaking
• Business Alliances
• Demand Generation
• Customer Relationship Management (CRM)
• Program Development
• Software as a Service (SaaS)
• Global Marketing
• Partner Development
• SaaS
• Strategic Partnerships
• Business Development
• Product Management
• Sales Enablement
• Solution Selling
• Product Marketing
• Training Management
• Leadership
• CRM
• Salesforce.com
• Channel Partners
• Partner Management
• Cloud Computing
• Strategy
• Management
• Sales Operations
• Sales
• Storage