Improver

Miriam Ko

Director of E-commerce

Germany

Commercial & agile fashion omni-channel commerce specialist and consultant with international trade, entry and expansion experience of a 100% success rate track record across EMEA + APAC (27 countries).

Focuses on the complete front to back-end trade optimization for markets by localizing brands’ value proposition while delivering reliable net growth (incl. distribution & communication channel, marketing content, product mix, pricing, merchandising and 360° shopping experience).

Entrepreneurial, creative spirit with a can-do attitude and a firm believer in a customer-first approach. Flipped six underperforming countries into double-digit YoY net sales.

Passionate about environmentally friendly, long-term sustainable solutions, ethical AI, psychology, neuroscience, technology & innovation, especially relating to retail, product creation, brand evolution and buying behavior cross-culturally.

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Experience:

• PR & Events (Asprey)
• Special Lecturer (University of the Arts London)
• ZARA Senior E-commerce Product Manager (Inditex)
• Director of E-commerce (MCM WORLDWIDE)
• ZARA E-commerce Product Manager (Inditex)
• TOPSHOP Senior International MAA (Arcadia Group Ltd)

Skills: