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Mustafa Al Luwaimi مصطفـى اللـويـمى

Mustafa Al Luwaimi مصطفـى اللـويـمى

Unit Head, Key Accounts Management at SABB Bank | Expert in Consultative Sales | Key Account Management | Onboarding | Service Delivery | Financial Technology Services


I am a senior Key Accounts Management leader with over a decade of experience in sales, account management, onboarding, and service delivery experience for top financial institutions in the Middle East.

Following a formative career in Product Sales and Sales Implementation for Samba Financial Group’s Global Transaction Services business, I joined the Global Liquidity & Cash Management business at SABB Bank, where I have held senior Account Management, Sales, Client Implementation & Integration, and Service Delivery roles.

This has included the launch of a new onboarding service, overseeing large teams of Implementation and Service Delivery professionals, as well as development of a new Integration proposition, establishment of a Key Accounts Management function for top-tier clients, and early Sales roles where I was integral to the growth of the business from the preliminary stages.

My expertise includes:
Building and leading high-performing Key Accounts Management functions that drive retention and growth of top-tier clients, working closely with sales, onboarding, product and technical teams to ensure end-to-end customer experience.
Growing wallet share and revenues as an expert consultative sales leader with extensive experience of major multinational corporations, government, and large local corporate client bases, and an outstanding track record of delivering double-digit, year-on-year growth.
Developing and managing best-in-class onboarding and service delivery functions, including oversight of implementation and integration teams that lead complex, high-profile projects, and full accountability for risk, compliance, and audit.


  • Head of Client Implementation & Integration (SABB)
  • Senior Sales Manager / Sales Manager (SABB)
  • Product Sales Manager, Sales Implementation (Samba Financial Group)
  • Head of Business Implementation & Service Delivery (SABB)
  • Unit Head, Key Accounts Management (SABB)


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