Improver

Namrata Murlidhar Anand

Director of Marketing, EMEA and APAC, LinkedIn Learning

London, England

- Global experience in digital, product and integrated marketing communciations for techology firms. Worked in Asia, America and am currently based in the UK, leading a small and growing team of marketers across both regions.
- For the last 2 years, my remit spans both B2B and B2C marketing, with a primary focus on MARCOMS.
- Over 10 years’ experience in managing marketing efforts for SaaS, supporting $500+ million in revenue
- I have 5+ years of management experience, managing field and product marketers, executing local, regional, and global campaigns
- Responsible for lead gen (through creative campaigns, SEM/PPC), AR/PR, customer marketing, events, partner and product marketing, sales training with a focus on priority markets.
- Managed product launches from conceptualization to delivery
- Responsible for product marketing lifecycle, including pricing, trade show representation, sales training, and customer briefings
- Directed program efforts around awareness, thought leadership & lead generation for multiple products

Specialties: Social media, digital marketing, marcoms, branding, market research, strategic marketing, PR, competitior research, direct marketing

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Experience:

• Director of Marketing, EMEA and APAC, LinkedIn Learning (LinkedIn)
• Marketing Consultant and Co-Founder (Self-employed Marketing Consultant and Co-Founder)
• Integrated Marketing Communications and Digital Marketing Manager (Cisco)
• Group Marketing Manager (LinkedIn)
• Senior Manager, Product Marketing (Jive Software)
• Director of Marketing, EMEA (Moxie Software, Inc.)
• Senior Marketing Manager, UK/I, LinkedIn Talent Solutions (LinkedIn)
• EMEA Marketing Lead, LinkedIn Learning (LinkedIn)

Skills:

• Strategic Partnerships
• Cross-functional Team Leadership
• Go-to-market Strategy
• Lead Generation
• Digital Marketing
• Strategy
• Teamwork
• Integrated Marketing communications
• Communication
• Integrated Marketing
• Market Research
• Social Media Marketing
• Product marketing
• Product Management
• Enterprise Software
• Marketing Strategy
• Competitive Analysis
• Marketing Communications
• Product Marketing
• Brand Management
• Social Media
• Demand Generation
• Direct Marketing