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Nanci Hogenboom-van het Hof

Nanci Hogenboom-van het Hof

Global Director Employer Brand at ASML a.i. / ex-adidas/ Changing the world one nanometer at a time

Maarssen, Utrecht

• 15+ years experience with marketing communications, social media & employer brand strategy
• Proven experience & results leveraging data and analytics to create strategy and drive change
• One of the first 10 employees hired at adidas to support the design and development of Talent Acquisition (TA) and Employer Brand process, programs, systems & strategy to support build-up of 200+ in-house TA and Talent colleagues world-wide
• Led and drove effective translation of global strategy to local execution amongst colleagues from 2015-2019 resulting in adidas trending upwards in 26 out of 31 employer of choice rankings during this time.
• Built and drove innovative programs, toolkits to improve candidate and employee experience through vendor tools, recruiting technology solutions, and other social and digital platforms


  • Recruitment Consultant (O'Connell Executive Search)
  • Head of Employer Brand Communications, Global a.i. (ASML)
  • Global Programs Manager, Center of Excellence (CoE) Talent Acquisition (adidas)
  • Senior Recruitment Consultant (YER)
  • Senior Marketing Manager (ACN)
  • Senior Manager Employer Brand Strategy & Design, HR Talent (adidas)
  • Senior Manager Employer Brand, Center of Excellence (CoE) Talent Acquisition (adidas)
  • Global Director of Employer Brand Strategy & Comms (adidas)


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