Sabarinath K U
Solution Architect | TOGAF 9 Certified @ Singapore
VP Marketing • B2B & B2C Strategy• SaaS • Growth & Scale Expert• Brand Builder - I’m Hiring 🌈
I bring over 15 years of experience as a marketing executive in the high tech industry, working with companies to create and strengthen their market position internationally.
With extensive global marketing experience in both B2B and B2C industries, I managed the development, establishment and on-going marketing activities of both startup companies and large corporations.
I am highly experienced at marketing strategies and initiatives that are aimed to facilitate the company's business goals, while contributing to the company product's distribution, sales, revenue and the perception of its brand.
I bring value and domain expertise in the areas of:
• Marketing strategy, branding and corporate communications
• Product launches
• Driving traffic, managing user acquisition and retention campaigns
• Lead generation and sales funnel expansion
• Research programs
• Web strategy
• Social media
• Sales and training programs
• Global shows and events
• Online marketing strategy and execution, including highly creative and complex viral and multimedia marketing tactics – an area where I have excelled.
• With a BSc degree in Computer Science, my in-depth knowledge and ability to understand complex technology enables me to better translate ideas into marketing initiatives.
• I have led branding and rebranding processes from the brand strategy to the brand expression.