Manager Technology at PublicisSapient @ Iselin, New Jersey
CMO at Omnicomm
- Over 12 years of experience in different spheres of online marketing, e-commerce and online business development
- 10+ years of experience in B2B lead generation and lead nurturing.
- 10+ years’ experience in performance marketing in English Italian and French languages (both B2B and B2C) using all most common platforms.
- 10+ years’ experience in B2B and B2C online sales.
- 8+ years' experience in online marketing in SaaS industry
- Experience in setting up marketing automation campaigns and programs.
- Define and execute online marketing strategy
- Planning and execution of online campaigns
- Conversion optimization: LTV, CAC, ARPU
- Experience in working abroad in the US as Online Marketing Manager
- Specialist in planning and execution of online campaigns through SEM, SEO, display, Facebook, email campaigns
- Planning and execution of online sales campaigns (e-commerce)
- Expertise with conversion optimization techniques
- Lead generation and lead nurturing
- Managing online advertising budget, campaigns optimization to increase ROI
- Building up online sales and marketing campaigns and activities from scratch
- Marketing automation software experience (Marketo)
- Analytic reporting and analysis in Tableau or Power BI based on Google Analytics, Salesforce.com Google Ads, Omniture and other sources (OLAP set up)
- Expertise and online sales growth and on local business development