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Olga Yastrebova

Olga Yastrebova

Marketing Manager

Gemeente Haarlemmermeer, North Holland

Marketing professional with 13+ years of experience in local and international roles in multinational companies in both Brand Building and Brand Development expertise across B2B and B2C for Food and non-Food, incl. Pharma product categories. I find energy and inspiration in building strong brands by truly understanding the needs and lives of the consumers. Naturally attracted by challenges, I took responsibility and successfully led different projects varying from development of new brand voice for big local hair care brand, to introduction of new brands into new geographies and relocation of factory lines to ensure local and profitable production of tea brand. Through strong cross-functional team leadership and management of local and international stakeholders all projects were delivered on time in full and formed the basis for an ambitious growth plan for brands. Innovation has always been a big part of my life as a marketer and this is where my passion lies


Experience:

  • Head of “Direct to Consumer” Division in OTC business (AKRIKHIN/Polpharma)
  • Regional Senior Brand Development Manager Beauty Category NAMETRUB (Unilever)
  • Marketing Manager Cocoa Powder (Cargill)
  • Sr. Associate Brand Manager "Pampers" Eastern Europe (Procter&Gamble)
  • Category Mix Marketing Manager (Unilever Food Solutions)
  • Associate Brand Manager Braun Household appliances (Procter & Gamble)

Skills:

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