Improver

Patricia Berlioz Lares

Brand Manager Haematology at AbbVie

Sydney, New South Wales

I have over 17 years' work experience in a variety of positions such as Marketing specialist, brand manager, digital project manager sales representative for Pharmaceutical, FMCG and cosmetic industries. Over this valuable period, I have developed strong skills in the area of digital marketing, strategic thinking, media/content strategy, sales and multichannel marketing. I’m a pharmacist with a Post-graduate in Marketing and Business and a Master of e-Commerce in Marketing.
Driven by passion, data, and collaboration, I’m on a mission to innovate in everything I do.
My employers have commended me for my high level of energy, interpersonal skills and naturally engaging personality. My motivations include learning new things and the challenge of performing beyond expectations.

I have excellent product management skills with experience in marketing strategy, strategy, project management, development and execution of integrated marketing communications; co-designing innovative new media channels, manage and monitor budget spend, forecasting and more.
Highly experienced in creating and implementing digital marketing campaigns, multimedia/content strategies. A very strong experience across a wide range of media channels (traditional and digital), with demonstrated experience in building partner relationships as well as driving optimisation and cost efficiencies across marketing production spend.

PROFESSIONAL EMPLOYMENT
Brand Manager/Digital Marketing
Boehringer Ingelheim

Brand/Digital Marketing Manager FMCG
Danone Nutricia Early life nutrition

Medical Sales Representative
Boehringer Ingelheim, Sydney. Australia

Bobbi Brown Sydney. Australia
Sales and Marketing Specialist
Cosmetic Industry

Schering Plough Laboratories Venezuela
Product Manager : Respiratory/Cardiovascular

Schering Plough, Caracas. Venezuela
Medical Sales Representative: Respiratory/Cardiovascular/Antibiotics)

Elli Lilly, Caracas, Venezuela.
Marketing and sales

---

Experience:

• Brand Manager Haematology (AbbVie)
• Brand Manager/Digital Marketing (Boehringer Ingelheim)
• Medical Sales Representative (Boehringer Ingelheim)
• Sales And Marketing Specialist (FMCG) (Bobbi Brown Cosmetics)
• Brand Manager/Digital Marketing Manager Early life Nutrition (FMCG) (Danone)

Skills: