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Patrick Baron

Patrick Baron

Executive Creative Director Copywriter Advertising Creative

Greater Melbourne Area

I’ve a career in innovation led creativity that lives in popular culture around the world. I’m a multidisciplinary creative, contemporary artist, writer and director living in Melbourne Australia.

Formerly Chairman of the McCann Asia Pacific Creative Council and Chief Creative Officer of McCann Melbourne Australia. In these roles I provided creative leadership for local and national clients as well as working closely with diverse creative and strategic leaders across McCann’s Global and Asian markets.

Success to me has been knowing that I chased my dreams and goals regardless of whether I achieved them. I am though extremely grateful and humbled by the generous reaction I’ve received from the Australian and global creative community during my career. In 2017 I was invited to join the One Club for Creativity as an International Board of Director. The One Club for Creativity is a not for profit organization that celebrates and serves the global advertising and design industries.

I was the inaugural ‘Creative of the Year’ at the Australian Creative & Effectiveness AC&E awards in 2015 and Campaign Magazine APAC Australian ‘Creative of the Year’ in 2016. Listed by the Advertising Age as the world’s #1 Creative Director and Art Director and as the world’s #1 Art Director and #4 Copywriter by Directory Big Won in 2013. I am the only Australian Creative Director to have had work awarded by TED and housed in London’s Design Museum.

At McCann I led new business wins for Toyota, GSK, AGL, Worksafe, Sustainability Victoria, Melbourne University and Pernod Ricard to name a few.

During my time at McCann Melbourne we became the world’s most awarded agency in 2013. Ranked by the Gunn Report as the number one agency in the world and ‘Agency of the Year’ by Campaign Brief Australia.

In my role as Executive Creative Director I helped McCann Melbourne become Australia’s top ranked agency for creative effectiveness by WARC in 2015, list amongst the top ten agencies in the world by WARC in 2017, and win an Effie APAC ‘Agency of the Year’ in 2017.

Further industry award recognition includes 53 Cannes lions, 6 Cannes Grand Prix, most awarded campaign in the history of Cannes, D&AD Best of Show, Agency of the Year, Black and Yellow Pencils, One Show Best of Show, EFFIE Grand Prix and multiple Clio, Spikes, LIA, Webby and media awards. I have served as a jury member or jury president at all the major shows.


Experience:

  • Executive Creative Director (McCann Worldgroup)
  • APAC Asia Pacific, Chairman, Creative Leadership Council & CCO Chief Creative Officer, Australia (McCann Worldgroup)
  • Executive Creative Director Copywriter Art Director Advertising Creative (Self-employed)
  • Art Director - Copywriter (McCann Worldgroup)
  • Chief Creative Officer (McCann Worldgroup)
  • Senior Art Director - Copywriter (JWT)
  • International Board Member (The One Club for Creativity)

Skills:

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