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Paul Schadel

Paul Schadel

Head of Merchandise, Category Management, Commercial Buying, Product Development, Business Strategy, Operations Management

Hawthorn, Victoria

I am a highly driven senior executive with over 30 years in the retail industry, operating successfully within commercial buying roles, delivering strategic projects and store operations.

I am an empowering leader with a proven track record of delivering strong results through building highly effective and talented teams, category growth strategies, product sourcing strategies and recognised for outstanding supplier relationships.

I believe we win through our people, an engaged and dynamic team, will always deliver what is right for customers and stores. An empowered team should dare to fail, have a go, continue to learn, pivot, and adjust quickly to minimise the cost of failure, whilst driving innovation.

As a leader I listen and learn from my team, our stores, and our customers. In a dynamic retail environment, I will learn from my competitors and beyond, knowing the source of truth sites within our stores and customers.

I have recently joined Bunnings Group as a Category Manager to broaden my experience into Big Box retailing, supporting the transformation of the Bunnings Merchandise Team to a truly customer insights business.


  • Head of Supplier Development - Own & Exclusive Brands (Woolworths Group)
  • Senior Trade Activation Manager (Woolworths Limited)
  • Head of Merchandise - Woolworths Fuel & Small Stores (Woolworths Group)
  • Head of Merchandise - Woolworths Metro (Woolworths Group)
  • Store Manager (Woolworths Limited)
  • Category Manager - Tools (Bunnings)
  • Category Manager - Petcare (Coles)
  • Buyer – Laundry, Laundry Accessories & Brushware (Coles)


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