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Peter Cunningham

Peter Cunningham

Marketing Director at buyapowa

London, England Metropolitan Area

Currently Marketing for Buyapowa ( a Social Customer-get-Customer platform.

Previously consulting with Lokku ( developing a Geo-Data marketing solution for agencies & advertisers, including strategy, positioning & business development.

Customer acquisition for Vanquis Bank managing PPC/Display and SEO, social media strategy, new analytics solution with attribution and mobile website. Launched an online savings product (

Launch and development of a successful UK online deals website including Google and Facebook marketing, competitions, lead generation & affiliate networks.

EU Customer Acquisition Director for Service Magic ( Generated record conversions and profits in UK and France, turned UK business around from a -40% loss to +40% GP profit in UK. Implemented a webtracking system to match expenditure with sales to reduce waste & increase profitability. Set up & managed PPC & Affiliate marketing teams.

International Marketing and Business Development Director for Wasabi ( a web 2.0 social network centred on sharing of interests with a white label solution for brands.

Previously, UK & Ireland Director for Viadeo (, a leading online business and social network. Responsible for market entry into the United Kingdom and Ireland, creating a team, appointing advisers and running on- and offline marketing and business development.

Prior to that Director of Marratech France, distributor for the French market. From a standing start to 40 large clients.

Graduate from the HEC MBA (5th placed out of 148). Entrepreneurship specialization including the preparation of a complete business plan for a mobile telecoms technology start up (that later won Business Plan of the Year in a national competition) & a business development/marketing report for a pan European mobile communications provider.

Specialties: Internet, Social networks, Web Marketing, PPC, affiliates, Analytics, PR, Guerilla Marketing, Business Networks, Start ups, Mergers and acquisitions, joint ventures and alliances, product development, business plans, business development including identification of partnership opportunities, shows and public speaking at large events, marketing plans, press plans. Networking, Internet, Web 2.0


  • EU Customer Acquisition Director (ServiceMagic)
  • Senior Online Marketing Manager (Vanquis Bank)
  • Online Marketing Strategy Consultant (
  • Marketing Director (Buyapowa)
  • Digital Business Consultant (Lokku (OpenCageData))


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