Director, Analytics at Horizon Media @ Brooklyn, New York
FMCG Financial Management expert bringing rounded business partnering to make marketing and sales teams more successful.
I think that the key to financial success is to use financial understanding to help the whole business with its decisions, its focus, to change where necessary to compete more successfully in the current climate. Finance is a business enabler & critical friend of the board on successful ideas & plans.
Understanding finance & external factors in the FMCG market enables me to challenge the status quo, to evolve current sales & marketing thinking & to unlock the potential for enhancing success for the business.
People are the core of the business & to make it work you need to have them engaged, sometimes though leading a great team, sometimes in developing the team I run & sometimes by helping teams to decide on what the most suitable next career move.
My style is a balance between the humour, the serious, the strategic & where necessary the operational to keep everyone on board & to keep the ideas & innovations impacting the bottom line & delivering.
Understanding supply chain, sales, marketing teams & their latest challenges allows finance to be objective & maximise opportunities or get the business back on plan.
It is always existing working on large scale innovation, supporting the sales & marketing team to get industry leading high quality products to market timely. This is where you can harness the power of Unilever & where finance plays a key role in assessing opportunities & maximising the return on investment across the portfolio. When innovation is delivered to market, the customer is pleased & ultimately the consumer has a new or improved product, this is one of the most satisfying parts of the job.
The modern finance professional needs strong skills in the area of digital & agile. In a world of working with cross geography teams, flexible working & new & improved data systems keeping ahead of the competition is another critical success factor.
That drive isn’t just a work thing, I am the same outside of work - I don’t do stop!