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Prue B.

Prue B.

Global go-to-market strategist, experienced in packaging Martech, Adtech, Fintech and SaaS Offerings.

Leicester, England

Product owner/marketer with 18 years comprehensive experience covering all aspects of product launch and partnership marketing.

Having worked both agency and client side, Prue has a proven track record of managing a number of successful campaigns and launches.

COLLABORATIONS:
Oracle, The Access Group, Integra Associates, ARM, Tata, Seaward Group, Global Graphics, Stevenage Leisure, Rutland Adult Learning, New College Stamford and Tresham College.

INDUSTRIES: Ad Tech, Retail, Semiconductor (including EDA and IP), IT and Software, Digital Marketing, Sport & fitness, Further Education, Public Authority, Transport & Logistics.

QUALIFICATIONS:
MBA: IT Strategy and Knowledge Management
BEng: Electronic Engineering and Computer Systems
Pragmatic Marketing certified
Professional Diploma in Marketing issued by the Chartered Institute of Marketing (CIM)
Diploma in Teaching in the Lifelong Learning Sector (DTLLS) courses

KEY SKILLS AND COMPETENCIES
★ Product Feature Definition
★ Product Implementation
★ Product Launch
★ Product Strategy
★ Product Management
★ Project Management
★ Product Promotion
★ Competitive and Market Research
★ agencies and suppliers management
★ budgeting planning
★ Communications strategy development
★Analyst Relations


Experience:

  • Chief Marketing Officer (Lancelot Media London)
  • Product Marketing Consultant (onload {media})
  • Contract: Product Marketing Consultant (The Access Group)
  • Global Commercialisation Director (Oracle)
  • Go-to-Market Strategist (Cambridge Go-to-Market)

Skills:

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