Improver

Rebecca Graves

Senior Editor and Content Strategist, Product Marketing at OpenText

Canada

An experienced content strategist who helps teams figure out which assets will connect with their unique set of clients and help usher them all the way through the customer journey. A big-picture thinker who also sees beauty in the details. A creative presenter, succinct writer, skilled editor, and resourceful content strategist with a proven success rate who is very into metrics and "pull" marketing...and a thing for edutainment. A dependable self-starter who appreciates the importance of communication with other teams to achieve organizational goals.

With experience in the B2B marketing environment, I have an extensive variety of published material in the areas of ECM, CEM, BPM, Information Exchange, Discovery, Analytics, and Cloud.

Specialties: Creating and sharing content strategy, reinventing collateral to support inbound marketing, brainstorming memorable webcopy and marketing collateral, leading a creative team, making an impact using social media, and presenting educational and entertaining webinars

Check out my blog, "A Writer and a Content Strategist Walk into a Bar".

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Experience:

• Writer, Marketing Communications, Corporate Marketing (OpenText)
• Interim Writing Team Lead, Marketing Communications, Corporate Marketing (OpenText)
• Senior Research Analyst, Benefits (HR.com)
• Senior Editor and Content Strategist, Product Marketing (OpenText)
• Writing Team Leader & Editor (Renaissance Learning)
• TV Producer/Writer, "High Point: Casinos of the World" (Influence Productions)
• Senior Writer and Content Strategist, Corporate Marketing (OpenText)

Skills: