Improver

Robert Dinardo

Sr. Director, Digital Marketing at Sylvan Learning

Washington DC-Baltimore Area

Results-driven marketer with 15+ years of experience developing integrated inbound and outbound strategies and leading cross-channel campaigns to increase brand and product visibility, prime target market segments to influence behavior and drive engagements and conversions.

Digital Strategy – Experienced in devising B2C/B2B strategies that lead for-profit and mission-driven organizations in successfully achieving measurable objectives and goals.

Demand Generation – Developed inbound/outbound marketing campaigns, using tactics and channels including content, social, SEO, webinars and print to raise awareness and interest levels among relevant prospects with the objective of supporting pipeline and revenue goals for specific business lines.

Lead Generation – Extensive expertise developing, implementing, tracking and optimizing marketing campaigns across all digital channels including: PPC/SEO, display ads/retargeting, social media, email, 3rd party channels for achieving leads and/or direct sales in support of revenue targets.

Goal-driven – Proven track record using data and insights to execute goal-oriented strategies and optimize campaign performance to achieve revenue and acquisition targets while maximizing return-on-investments.

Leadership – Solutions-oriented leader and trusted partner with over five years of agency and client-facing experience directing projects and managing cross-functional teams simultaneously for multiple clients in a fast-paced, deadline-driven environment.

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Experience:

• Director of Digital Marketing / Demand Generation (LexisNexis Risk Solutions)
• Sr. Director, Digital Marketing (Sylvan Learning)
• Operations Director, Syracuse University (2U)
• Consultant (B•N•GAUGED)
• Director of Digital Marketing/Lead Generation (2U)
• Account Director (iCrossing)

Skills: