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Rocio Lobato

Rocio Lobato

CX - Head of Insights

London Area, United Kingdom

Rocio attended Mills College-EF International in San Francisco, California and then she
transferred to Boston Massachusetts where she graduated in Master Business English. She
studied two Bachelor degrees of Business Administration and Advertising and PR at King Juan
Carlos University in Madrid, Spain and at University Federal da Bahia in Salvador of Bahia, Brazil.
While at her studies at University she joined the Walt Disney World Company in Orlando, Florida. She landed in the Luxury Resorts events and recreation department where she made sure Disney highest standards of client service were delivered. After those 7 months program
she completed Hospitality and Tourism Management studies at University of California Riverside (UCR).
She joined Seeketing a Mobile Marketing Start Up where she learned how to make the most of
Mobile Apps, iBeacons, SDKs and APIs as to get them interconnected so that efficient solutions were delivered in each client ́s sector.
In 2013 she joined Procter & Gamble integrated Strategy and Digital Team at Zenith, Publicis Groupe. There she helped launching P&G programmatic digital advertising being appointed Single Point Of Contact coordinating every player; client, publishers, media planners,
traders, adops and finance department. Then she moved into the travel sector working at OMD where she focused on Offline advertising; Radio, TV and Out of Home. After that she joined Zenith back again where she worked on FMCG Digital Strategies for L ́Oréal.
She moved to London in May ‘18 where she is currently leading Diageo’s programmatic strategies across Europe and JPMorgan US and EMEA media strategies.

+44 (0) 7340 509399


  • Visiting Professor of Marketing - Media Planning (Universidad Rey Juan Carlos)
  • L'Oréal Senior Digital Planner (Zenith)
  • Senior Associate Strategist (Merkle EMEA)
  • CX - Head of Insights (Neo@Ogilvy)
  • Insights Agency Centre of Excellence Lead & Strategy Media Manager (Merkle EMEA)
  • easyJet Integrated -On & Off- Media Planner (Omnicom Media Group)
  • Media Strategy - Senior Manager (Merkle EMEA)


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