Improver

Roman Fedoseenko

Open to positions in marketing, advertising, strategic planning

Moscow, Moscow

Marketing, advertising, communications and sales professional with over 20-years of experience in marketing on the client side: distributor of top Russian car manufacturers (GAZ & AutoVAZ Groups, brands GAZ, GAZelle, PAZ, LIAZ, Ural, Lada), P&G Pet Care (Eukanuba & Iams brands) as well as in leading International and Russian advertising networks and independent agencies: BBDO, DMB&B/D’Arcy, Ogilvy & Mather, NFQ, TBWA, 360D (representative of IAB Europe), Team X Russia: Strategic Lead at Team X Russia, previously Head of Intelligence department at 360D, previously Group Account Director at TBWA/Russia, previously Head of International department at NFQ.

Managed brand image and product communications of leading International and Russian brands both at a local and International level: Mars Confectionery & Ice creams, Wrigley’s, Stimorol/Dirol, Mercedes-Benz, Allied Domecq retail (Baskin Robbins, Dunkin Donuts, John Bull), Schwarzkopf & Henkel, Absolut Vodka, Adidas, Apple iPhone, Visa, Ministry of Tourism of Israel, Bristol-Myers Squibb, charity / social projects, etc.

Strong in integrated marketing/communications (internal, media and advertising, PR and events, online, etc.), product innovation and 360° product launch platforms, CIS and international marketing coordination. Experience with wide range of industries.

Result-oriented, ambitious but not ´bonapartic´, enthusiastic, strong analytic, hard but fair as a leader, good team player, diplomatic, excellent communication and presentation skills, good understanding of people.

Interested in new challenging opportunities for personal and career development in marketing / advertising areas.

Specialties: Strategic planning: integrated marketing / communications strategy, creative development, new product development,
communications platforms, finance, personnel development & professional training

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Experience:

• Business Development Director (Checkmarket Group)
• Strategic Lead/Head of Strategic planning (TeamX (Omnicom))
• Business Development Director/Head of intelligence department (360D Interactive Agency)
• Operations Manager for Latin America market (Ivekta Trade Ltd. Authorised distributor of GAZ Group and AutoVAZ for Latin America)
• Client Service Director (Brand Mobile)

Skills:

• Email Marketing
• B2B
• Competitive Analysis
• FMCG
• Business Development
• Brand Management
• Strategy
• Brand Architecture
• Advertising
• Marketing
• CRM
• Creative Strategy
• Customer Insight
• Strategic Communications
• Social Media Marketing
• Sponsorship
• Digital Strategy
• Direct Marketing
• Marketing Communications
• Marketing Research
• New Business Development
• Mobile Marketing
• Media Planning
• Online Marketing
• Public Relations
• Market Planning
• Communications Strategy
• Product Development
• Creative Direction
• Market Research
• Marketing Management
• Marketing Strategy
• Strategic Planning
• Creative Development
• Digital Media
• Integrated Marketing
• Digital Marketing
• Market Analysis
• Brand Development
• Leadership
• Analytics
• New Media
• Online Advertising
• E-commerce
• International Marketing
• Interactive Marketing
• Management
• B2B Marketing
• Account Management
• Relationship Marketing