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Roy Hinkis

Roy Hinkis

Growth & SEO Consultant | ex SEO Lead @ Lyft, Fmr Head of SEO @ SimilarWeb | Director of SEO | Organic Growth

San Francisco, California

I build and execute ambitious SEO & growth strategies.

I’m an SEO & Digital Marketing consultant with 12 years of experience.
During my career I’ve advised industry leaders such as Walmart, Waze & Lyft.

Core Skills:

Enterprise Level SEO (managed websites with more than 150M pages)
Search Engine Marketing (SEM)
Web Analytics
Digital Marketing Strategy
Content Optimization
Conversion Rate Optimization (CRO)
User Experience (UX) Optimization
App Store Optimization (ASO)
Web Performance Optimization
Business Intelligence
Google Penalty Recovery

Featured by Business Insider, Yahoo, MOZ, MSN, TheNextWeb, Search Engine Journal, Search Engine Land, Contetly, and many more.

Previous full time position:
Head of SEO @ SimilarWeb
SEO Manager - 888 B2C
SEO Expert & Inbound marketing manager - ClickosMedia
SEO Consultant


  • SEO Advisor, Growth & Paid Consultant (Fortune 500 companies and Tech startups)
  • SEO Consultant (Walmart)
  • SEO Consultant (Check Point Software Technologies, Ltd.)
  • SEO & Growth Consultant (Robinhood)
  • SEO Consultant (Waze)


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