Improver

Ruby Grace Reyes

Digital Marketing Leader at New York Life - Long-Term Care Solutions

Austin, Texas Metropolitan Area

Dedicated professional prepared to contribute on a dynamic communications and marketing team providing opportunity to make a strong contribution by utilizing and expanding upon related experience, skills, education and capabilities. Proficiency in developing integrated marketing campaigns that incorporate marketing communications, digital and social media, direct response, public relations, event management and other relevant channels. Experienced in outlining marketing objectives, initiatives, and cost / benefit analysis, collaborating with product management teams to develop effective strategies and marketing pieces. A reputation for delivering and sustaining revenues within a highly competitive market by aggressively identifying opportunities, developing focus and providing tactical business solutions. Able to facilitate the cooperative exchange of ideas, objectives and goals with internal and external departments to accomplish business development efforts.

Proven leadership skills that enable team members overreach high customer service benchmarks and uphold organizational reputations for excellence. A successful track record in setting priorities; keen analytic, organization and problem-solving skills which support and enable sound decision making. Expert at delivering simultaneous, large-scale projects within budget and time constraints while leading technical teams in providing innovative business solutions. A strategic business partner and catalyst for innovative initiatives that address today’s business challenge of attaining revenue goals, controlling expenses, satisfying customers, and attracting/retaining talent while achieving business and profitability objectives. Exceptional leader, motivator, and team builder who is goal-oriented and excels in a fast-paced, high pressure environment.

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Experience:

• Online Communications Manager (New Israel Fund)
• Director of Digital Content (Argo Group)
• Public Relations Manager (Girl Scout Council of the Nation's Capital)
• Sr. Digital Marketing Specialist (Sirius Computer Solutions)
• Corporate Communications Specialist (Sirius Computer Solutions)
• Corporate Vice President, Digital Marketing and Communications (New York Life Insurance Company)

Skills: