Interactive/Digital Marketing/Social Media
• Partner with the Online Advertising team to ensure optimal media planning and execution
• An Architect for implementing digital marketing programs associated with key business goals including - lead generation, awareness, consideration, engagement, loyalty and conversion rates.
• Events/sponsorships/alliances/tie-ups
• Identifying strategic marketing partnerships and co-marketing opportunities to reach identified priority customers
• Leading the development and execution of Launch Events, trade shows and Corporate Events.
Corporate Communication
• Developing PR plans integrated with product and marketing plans, adequately supported by the Corporate Communications team and to ensure PR campaigns are effectively executed, within delivery and budget agreements." /> Interactive/Digital Marketing/Social Media
• Partner with the Online Advertising team to ensure optimal media planning and execution
• An Architect for implementing digital marketing programs associated with key business goals including - lead generation, awareness, consideration, engagement, loyalty and conversion rates.
• Events/sponsorships/alliances/tie-ups
• Identifying strategic marketing partnerships and co-marketing opportunities to reach identified priority customers
• Leading the development and execution of Launch Events, trade shows and Corporate Events.
Corporate Communication
• Developing PR plans integrated with product and marketing plans, adequately supported by the Corporate Communications team and to ensure PR campaigns are effectively executed, within delivery and budget agreements." />

Improver

Contact Details

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Sarfaraz Abdul Karim

Sarfaraz Abdul Karim

Commercial & Partnership Marketing Manager - Global Commercial Marketing at Qatar Airways

Maharashtra

Over 15 years experience in Brand Management & Intergrated Advertising & Marketing Communication.
Advertising
• Developing and implementing Brand, Tactical & Corporate Communication strategies.
• Managing media & creative agency relationships.
• Developing and implementing Media Strategy,
• Conceptualizing innovative & effective advertising
Marketing
• Driving marketing strategy, discipline and delivery, providing marketing oversight for marketing activities and Corporate level initiatives
• Supporting cross-functional team efforts to develop and execute communications and campaigns for the launch of new destinations and promotions.
Brand Communication
• Brand management and implementation of brand standards across Corporate and tactical initiatives
• Drive end-to-end global marketing projects, including planning, creative development, execution, budget management, measurement and optimization of projects with partner brands and agencies.
• To flesh out the profile of the "company behind the brand" (corporate branding).
Interactive/Digital Marketing/Social Media
• Partner with the Online Advertising team to ensure optimal media planning and execution
• An Architect for implementing digital marketing programs associated with key business goals including - lead generation, awareness, consideration, engagement, loyalty and conversion rates.
• Events/sponsorships/alliances/tie-ups
• Identifying strategic marketing partnerships and co-marketing opportunities to reach identified priority customers
• Leading the development and execution of Launch Events, trade shows and Corporate Events.
Corporate Communication
• Developing PR plans integrated with product and marketing plans, adequately supported by the Corporate Communications team and to ensure PR campaigns are effectively executed, within delivery and budget agreements.


Experience:

  • Media Manager (RK Swamy BBDO-Digital Direction)
  • Regional Marketing Manager-Indian Sub Continent (Qatar Airways)
  • Marketing Manager (Naukri.com)
  • Marketing Manager-India (Qatar Airways)
  • Commercial & Partnership Marketing Manager - Global Commercial Marketing (Qatar Airways)

Skills:

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