Improver

Scott Lichtman

Hi Tech/AI/Fintech B2B Marketing, Content & Analytics

New York City Metropolitan Area

• Experienced with all aspects of Hi Tech/Fintech B2B marketing, specializing in content creation, business data analytics and positioning. Flexible work relationships, ranging from freelance project consulting to leading teams of 3 to 10 in-house.

• Industry experience in software including AI, financial information services, and consulting/research businesses.

• Best practices created at Oracle and Deloitte Consulting, plus success launching numerous offerings and taking start-ups to liquidity events.

• Vision and strategic expertise acquired at Harvard Business School, the London School of Economics and the Massachusetts Institute of Technology.

• Relationships with institutional investment and technology firms, marketing vendors, and a global network of industry contacts.

• Highly regarded for blending strategic insight, creative marketing, process discipline and team motivation to build complete infrastructures for successful products/services in dynamic markets.

• B2B Marketing experience includes: content (white papers, blogs, articles, product sheets), product requirements, digital advertising, SEO, email, lead generation, sales materials, PR, website, events, branding, analyst relations, partner management, voice of customer.

• Business data analysis includes: corporate metric dashboards, lead generation & ad impact, project ROI, operational efficiencies.

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Experience:

• Director of Customer Intelligence (LendIt Fintech)
• Marketing Director (BlackSwan Technologies)
• Consultant in Marketing, Content & Business Analytics (Vital Access)
• Managing Director (Evalueserve)
• Strategic Marketing Advisor (iFunding)

Skills: