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SEBASTIAN Gutierrez

SEBASTIAN Gutierrez

MARKETING | AdTech | eCommerce | MarTech |SaaS

United Kingdom

As a Marketing Director, I execute on corporate strategy, but I'm also among the key shapers of it. I'm required to master the new digital channels that dominate our lives. Sweeping technological change has revolutionized marketing, while societal challenges have raised expectations about marketers’ social performance. This has altered customer needs, accelerated the entry of new types of competitors, and generated novel opportunities for value creation. It has also transformed how the function must work, requiring that it become more agile, interdependent, and accountable for driving firm growth. I provide a framework to help you identify the organizational design and capabilities needed to build a competitive, next-generation marketing function. My framework has been used to guide marketing transformations at companies across industries, including eCommerce, SaaS, AdTech and MarTech. And most importantly, I put the customer at the center of everything I do. I have the creativity required to build a brand with emotional resonance and also know how to use the marketing team as a revenue generation machine.

This is why I'm a strong candidate:

1. I am an Experienced Product Marketer with a good understanding and appreciation of broader brand marketing. I have successfully taken Microsoft, eBay, Criteo and TheTradeDesk products to market; leading product innovation and delivering sustainable growth.

2. I have a Mathematical obsession with ROI metrics and performance driven Marketing.

3. I have worked in multiple markets across Latin America, Europe, the Middle East and Africa and have the ability to manage the entire marketing funnel to create a prospecting and lead generation engine for different sales teams, what this means to you is that I know how to connect teams in a matrix environment and have built teams from the ground up.

Connect with me on LinkedIn.
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Experience:
I have Category relevant experience in: Marketing Automation: Salesforce, Google/Adobe Analytics, CDP/DMP: Client Data Platforms, Experience in MarTech Strategy Implementation, eCommerce, SaaS, AdTech and MarTech. Advertising Technology, Marketing Technology, Product Marketing, online marketing, digital marketing, cross-channel online marketing, product marketing strategy, attribution, email marketing, PR, content development.

Check out some of my articles in Tier 1 Media :
-How to make better use of time of day in targeted advertising
-Marketing trends in the age of continuous partial attention


Experience:

  • Product Marketing Manager (EMEA) (MICROSOFT)
  • Senior Director, Marketing EMEA (The Trade Desk, Inc.)
  • Marketing Insights Analyst (NOVARTIS)
  • Global Product Marketing (CRITEO)
  • Senior Marketing Manager (Europe) (EBAY)

Skills:

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