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Sharon Sur

Sharon Sur

CEO – Lamda Team (Marketing Services) and CEO Souvenirs Art International (Original Souvenirs & Merchandising Products with Unique International Concept)


Marketing - Branding – International Souvenirs

For the last 20 years, I have created and managed marketing campaigns for companies as diverse as Nestlé, L’Oréal, Mastercard, Pazgas, Shagrir, Memic. Giving me an excellent track record in all aspects of B2B / B2C / B2E branding, ad-hoc campaigns, and related BTL fields. I have also done branding and marketing work for various non-profit organizations related to education and employment such as Taasiyeda and Maagalim, and produced projects for the EU delegation in Israel.

In 2008 I started my business offering integrated marketing services to companies and organizations. Over the years, we have created, developed and implemented dozens of marketing projects that allow us today to provide integrative services regarding issues such as brand development, multidisciplinary graphic design, creation and implementation of actions to increase sales and brand loyalty, inter-institutional marketing for general employees and sales teams, cross selling, brand surface design for offices and stores, POS/POP solutions, print productions of all types and formats, contract manufacturing and much more.

In 2019, I launched Souvenirs Art out of the desire to present international tourists and travelers with truly unique souvenirs that depict the iconic architecture and famous attractions of the world's most beautiful cities. We offer an extensive high-quality product range that combines practical items with special style. Each piece is expertly designed by talented artists and manufactured from the finest materials before undergoing comprehensive quality control.

At the beginning of my career, I held various positions in the informal education field over a period of around 10 years.


  • Informal Education Manager (Bet El School)
  • CEO (Souvenirs Art International)
  • Marketing & Branding Expert (Lamda team)


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