Photographer / Owner - Lena Popova Photography @ Stockholm, Stockholm County
Marketing Analytics Strategist at The LEGO Group
A digital marketing professional specialising in SEO, PPC , social media platforms & web analytics. My interests also covers content marketing, strategies & planning, lead/ conversion generation & multiple device usage optimisation.
Alongside, my technical background - I have implemented functional designs in UX/wireframes on responsive websites, contributed to planning stages as well as pixel tracking implementation.
Previous experience includes engaging with various international markets on SEO and PPC campaigns, domain migration strategies as well as tracking KPIs using data tools.
I have been involved in all campaign stages from start to finish - planning, execution, optimisation & reporting.