Devops Team Lead at Yandex.Zen @ Moscow, Moscow
Product Marketing | SaaS | CXi | Digital CX/EX
As a proven Senior Product Marketing professional for digital SaaS solutions, I strike the perfect balance between strategic and tactical. I’ve increased sales effectiveness by ensuring sales’ teams have the tools, knowledge and positioning essential to winning more deals. Additionally, I've championed the development of demand generation campaigns with highly engaging content to move clients through the funnel via amplified brand channels and social media. Furthermore, I've partnered with product teams to enhance user experience, fuel NPD, and concisely communicate the value of SaaS products and enhancements resulting in successful launches.
Positioning and Messaging: Led the development of new features and product level messaging and stories including end-to-end product positioning. Created and updated personas for key market segments. Lead the internal and external process to distribute and update the messaging. Owned and managed product and solution content for websites, product blog, sales enablement.
Go-to-Market Strategy (GTM): Owned strategy, planning & execution of new and existing product/enhancement launches. Collaborated with marketing, and product stakeholders to test positioning and effectively execute launches.
Voice of the Customer: Developed a deep understanding of the customer by monitoring ongoing market conditions impacting clients. Identified and led the research process to gather insights to influence product/service strategy, positioning and messaging. Worked across the organization to identify needs and sharpen product offerings based on feedback from customer-facing teams, customers and competitive research: who they are, how they buy and their key criteria, connecting use cases to their challenges and needs.
Sales Enablement: Defined clear, compelling differentiation that increased sales effectiveness and win rates based on value delivered to the client. Enabled the sales team by developing collateral, training materials and demos/webinars to bring the product/service positioning to life with compelling narratives grounded in customer stories.
Customer Retention & Loyalty: Devised retention programs initiatives in collaboration with marketing to grow customer usage and adoption, retain existing customers, and win back former clients.
Product Alignment: Partnered with the product team to influence product roadmap as appropriate based on customer insight, market research, customer adoption, and market awareness.
To find out more, view the short videos below or connect with me via InMail or at: email@example.com