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Shir Avidan

Shir Avidan

Product Design Team Lead at Rapyd


UI/UX Designer with experience in Scrum Agile environment. Working both with on site and international R&D teams. My work shows through the whole life cycle of the product, from the discovery and concept level through complete product.

3 principles leads my work: adopting "scientific approach" and test everything you can, user centric experience, finding the optimum solution to provide the business needs.


  • UX/UI Lead (Finalto)
  • Art Director (La Mark)
  • Senior UX/UI Designer (Applicaster)
  • Senior Product Designer (Rapyd )


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