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Shir Soffer

Shir Soffer

Senior Product Manager | Innovation | Growth | SaaS B2B


A seasoned, professional, creative and results-driven B2B / B2C product manager with a successful track record in executing large-scale projects.
For almost a decade, I’ve experienced all the matrix of the product from the Business side (UI/UX, Dev, Marketing and strategy, etc.) to the Costumer side (Business development, Campaign Manager, etc.)


  • Product Manager (Playtika)
  • Project Manager (Icelotto)
  • Product Manager (William Hill)
  • Product Manager (Moovit)
  • Product Manager (IceLotto)
  • Group Product Manager (Webpals Group)


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