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Simone Barbosa de Lima

Simone Barbosa de Lima

SVP/GM, Experian Data Quality North America

Boston, Massachusetts

Business executive with 25+ years of experience in large business transformation programs, P&L management, Strategic Planning, Organizational development, Leadership, Product Management, Go to Market, Sales, Operations and Risk Management in global and regional corporations.

• Dynamic, results-oriented leader with a strong track record of performance in turnaround at large organizations
• Utilize keen analysis, insights and team approach to drive organizational improvements and implementation of best practices
• Strong interpersonal skills, capable of resolving multiple and complex (sales, human resources, legal, financial, operational) issues and motivating staff to peak performance
• Fluent in Portuguese (native), English and Spanish, with experience conducting business in Brazil, USA, and working with other teams around the globe (Argentina, Colombia, Mexico, UK&I, ANZ)

• Mentor - People Development at Experian
• Lecturer on Risk Management and Business Development
• Spokesperson on behalf of Serasa Experian and SerasaConsumidor


  • Director of Consumer Market Planning & Operations (Serasa Experian)
  • Business Leader - SME Marketing Analytics and CRM (Serasa Experian)
  • SVP/GM, Experian Data Quality North America (Experian)
  • Director of Market Planning (Serasa Experian)
  • Leader of Credit Solutions Portfolio, Consumer Information (Serasa Experian)
  • Sales Manager, Corporate Accounts (Equifax)
  • Risk Manager (Itaú Unibanco)
  • Product Manager (LACIS)


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