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Siobhain O'Reilly

Siobhain O'Reilly

Senior Content/Creative Leader I Mentor I Building and Scaling of High-Performance Teams


Iโ€™m a seasoned B2C/B2B creative leader, content marketer and communicator with extensive experience in digital, print, broadcast, social media, PR/corporate communications, direct marketing and brand-building. In this phase of my career, I've discovered a passion for growing, training and coaching talented creators, and creating a foundation for strong, profitable teams that produce high-quality work.

Having worked at agencies (PR, general advertising, direct and digital), client side and run my own freelance business, I bring a unique and holistic perspective to my work. For me, it's all about building strong relationships - with my team, my clients or a target audience.

Visit my website:


National and global B2B and B2C brands I've worked with include: AIM Trimark (now Invesco), AIRMILES, Alberta Motor Association, Bell, Capital One (Canada & UK), CIBC, ClaimSecure, Cogeco, Colgate, The Cooperators, Direct Protect Insurance, eBay, Ecobee, Esso, HelloHealth, FedEx, Financial Post, IBM, Livingston Int'l, London & Midland Insurance, LoyaltyOne, Lyft, McCain Foods, Mars Effam (Pedigree, Whiskas), Mattel, McDonald's, Northbridge Insurance, Ontario Medical Association, PC Financial, Pepperidge Farms, Playtex, Purolator, Rogers, P&G, RBC, Scotiabank, Schick, Sears, Sonnet Insurance, TD Bank, The Beer Store, Trushield Insurance & Yellow Pages.


  • Freelance Writer, Creative Director (Untamed Creative)
  • Content Director (Brainrider)
  • Content Director (Sonnet Insurance)
  • Manager, Content Marketing (Northbridge Insurance/TruShield Insurance)
  • Director, Content Marketing (RouteThis)


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