Improver

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Sophie Matthews

Sophie Matthews

Brand Director & Creative Strategist focused on purpose-led projects

London, England

Brand Director and Creative Strategist focused on purpose-led projects in fashion, lifestyle, sport and design with 20 years’ experience at global brands including Allbirds, British Fashion Council, Diesel and PUMA.

Creative visionary and multichannel expert adept at brand transformation, creative direction, collaboration curation and content development of cross-platform brand stories.

Brand guardian with natural flair for creating lasting strategic relationships and experienced Director with founder, board level and C-suite management experience.


Experience:

  • Marketing Director, Europe (Allbirds)
  • Director of Positive Fashion, Head of Media & Retail Partnerships (British Fashion Council)
  • Strategy Consultant, Europe (Allbirds)
  • Brand Director (hush homewear ltd)
  • Head of Multichannel Marketing (Diesel)
  • Director (Sophie Matthews)

Skills:

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