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Stefan Hoechbauer

Stefan Hoechbauer

We Bring Companies and Customers Together

Munich, Bavaria

Salesforce launched the first cloud-based CRM software in 1999 and has since helped more than 150,000 companies to get closer to their customers and work more successfully. I joined Salesforce on October 1, 2020, as Executive Vice President and Chief Executive Officer, responsible for the strategic development of the business in Germany, Austria, Switzerland and Eastern Europe. In my role at Salesforce, I am fascinated by being close to the customer, as I have always been driven by the desire to help customers succeed. My objective for and at Salesforce is the successful growth of the Central Europe region. I bring over 25 years of experience in the software industry. Previously, I was Global President Digital Core at SAP, responsible for the global ERP business, after holding various management and leadership positions in Germany, Switzerland and emerging markets at Peoplesoft, Oracle and IBM Software Group. As a native of Munich, supporting the award-winning and independent Münchner Tafel is very close to my heart, in line with Salesforce's philanthropy approach.


  • Regional President Middle and Eastern Europe (SAP)
  • Global President Digital Core (SAP)
  • Chief Operating Officer SAP Region MEE (SAP)
  • EVP and CEO Central Europe (Salesforce)
  • SVP Sales SAP EMEA Emerging Markets (SAP)
  • SVP Sales/MD Germany (SAP)
  • VP Softwaregroup (IBM)
  • MD Germany/DACH (PeopleSoft)


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