Improver

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Stephen D.

Stephen D.

Digital Marketing Director

Crawley, England

✔ 15 years’ in digital marketing, acquisition strategy, digital transformation & platform migration
✔ Commercially focused Agile project manager
✔ Data-driven, technical, creative and strategic marketer
✔ Track record in innovation, emerging markets and startups
✔ Work effectively with executive stakeholders and teams on proposition development, digital strategy, dev ops and operational management
✔ Experienced line manager and advocate of T-shaped development
✔ P&L and budget responsibility up to £2m


Key skills

Marketing | On-site/off-site/technical SEO, CRO, Optimizely, Google Optimize, Hotjar, CrazyEgg, SessionCam, Screaming Frog, PPC, Display, Retargeting, Google Ads, GMP, AWIN, Tradedoubler, Facebook, Instagram, YouTube, LinkedIn, Twitter, Hootsuite, Sprinklr, Adobe Illustrator

Project & Dev | Agile (Scrum/Kanban), Jira, Confluence, Asana, Miroboard, Adobe XD, PHP, SQL, HTML, CSS, XML, JQuery, Apache

Analytics | GA, GTM, GSC, PowerBI, Tableau, Excel, SearchMetrics, Linkdex, SEMrush
CRM, Automation & PR | Hubspot, Emarsys, Exponea, Mailchimp, Bazaarvoice, Exact Target, Mandrill, SugarCRM, PRWeb, PRNewswire, Outbrain

Platform | Drupal, Wordpress, Magento, Shopify, eBay, Amazon, Rakuten, Paypal, SagePay


Experience:

  • Digital Marketing Consultant / Project Manager (EDF Energy)
  • Digital Marketing Director (Brightside Insurance)
  • Head of Digital Marketing (The Scotts Miracle-Gro Company)
  • Senior Marketing Analyst (BrandAlley.co.uk)
  • Senior Digital Product Manager (Enhance Media Ltd)

Skills:

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