Improver

Stephen D.

Digital Marketing Director

Crawley, England

✔ 15 years’ in digital marketing, acquisition strategy, digital transformation & platform migration
✔ Commercially focused Agile project manager
✔ Data-driven, technical, creative and strategic marketer
✔ Track record in innovation, emerging markets and startups
✔ Work effectively with executive stakeholders and teams on proposition development, digital strategy, dev ops and operational management
✔ Experienced line manager and advocate of T-shaped development
✔ P&L and budget responsibility up to £2m


Key skills

Marketing | On-site/off-site/technical SEO, CRO, Optimizely, Google Optimize, Hotjar, CrazyEgg, SessionCam, Screaming Frog, PPC, Display, Retargeting, Google Ads, GMP, AWIN, Tradedoubler, Facebook, Instagram, YouTube, LinkedIn, Twitter, Hootsuite, Sprinklr, Adobe Illustrator

Project & Dev | Agile (Scrum/Kanban), Jira, Confluence, Asana, Miroboard, Adobe XD, PHP, SQL, HTML, CSS, XML, JQuery, Apache

Analytics | GA, GTM, GSC, PowerBI, Tableau, Excel, SearchMetrics, Linkdex, SEMrush
CRM, Automation & PR | Hubspot, Emarsys, Exponea, Mailchimp, Bazaarvoice, Exact Target, Mandrill, SugarCRM, PRWeb, PRNewswire, Outbrain

Platform | Drupal, Wordpress, Magento, Shopify, eBay, Amazon, Rakuten, Paypal, SagePay

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Experience:

• Digital Marketing Consultant / Project Manager (EDF Energy)
• Digital Marketing Director (Brightside Insurance)
• Head of Digital Marketing (The Scotts Miracle-Gro Company)
• Senior Marketing Analyst (BrandAlley.co.uk)
• Senior Digital Product Manager (Enhance Media Ltd)

Skills:

• Online Marketing
• Social Media Marketing
• Digital Marketing
• E-commerce
• Marketing
• Drupal
• Marketing Strategy
• Copywriting
• Google Adwords
• Google Analytics
• Facebook Marketing
• Project Management
• User Experience (UX)
• Content Strategy
• Search Engine Optimization (SEO)
• Stakeholder Management
• HTML
• Paid Media
• Analytics
• Graphic Design
• MySQL
• B2B
• Web Analytics
• Web Development
• Apache
• Social Media
• Digital Strategy
• PHP
• Business Development
• Email Marketing
• Start-ups
• Conversion Optimization
• PPC
• Cost Per Acquisition
• Strategy
• Magento
• SEM
• Online Advertising
• WordPress
• Lead Generation
• Advertising
• CRM
• Management
• Digital Media
• SEO
• Brand Development