-- @ United States
Director of Product Development and Thought Leadership
Lake Mary, Florida
I have over 44 years of experience developing comprehensive B2B and B2C marketing solutions for e-commerce, retail and marketing services clients. Deliverables have included analytic projects, marketing databases, complex multi-channel data integrations and customer recognition solutions. Over the last 30 years I have provided extensive thought leadership and analytical insights to clients that have resulted in the successful design and execution of marketing programs and campaigns for PPC, SEM, direct mail, email and digital channels. My areas of specialty are in analytics, B2B marketing, B2C marketing, database design, data hygiene and data integration (digital and offline).
Examples of companies I have provided marketing analytics and data integration support to include Weissman, Comcast, Charter, Lands End, School Specialty, Oriental Trading, REI, Nationwide Insurance, Mattel/American Girl, Chasing Fireflies, Cabelas, Celebrate Express and Demco.
Most recently at Weissman, I managed the direct mail and email marketing channels plus all campaign and marketing related analytics. I also lead the design, development and deployment of a comprehensive multi-channel marketing database and leveraged it to provide double digit annual revenue growth while managing a multi-million dollar expense budget at/or below forecast.
I have a very strong technical acumen of analytics and working with data and use this expertise as the foundation that drives my marketing and business intelligence solutions. I have designed and developed several commercial data integration and customer recognition systems for companies including Pitney Bowes, Group 1, Acxiom, May & Speh, Allant and the USPS. In addition, I was the principal architect and lead developer of the joint Visa/Mastercard Issuers Clearing House Service (ICS) -- a data integration solution for managing and tracking all credit card applications while mitigating credit issuance risks on behalf of the Association's member banks.