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Sweta Patel

Sweta Patel

VP Growth Marketing, Roku & The Roku Channel

Los Angeles Metropolitan Area

PROFILE:

Dynamic subscription marketing leader with 10+ years of Digital, CRM and Marketing Automations experience spearheading initiatives across the customer lifecycle; acquisition, engagement, upsell, retention and win-back marketing. Builder and collaborator of high-performing results driven teams with end to end focus on Strategy, Operations, Optimization, and Analysis.

HIGHLIGHTS:

- Led all multi-channel CRM; marketing automations, segmentation and technology initiatives for multi-billion dollar businesses
- Designed & orchestrated departments from the ground up – conquering challenges, driving results and building high performing teams
- Created Hulu’s Lifecycle Marketing, CRM & Analytics Team to spearhead growth initiatives for acquisition, engagement and loyalty
- Gained significant market share, increased revenue & LTV implementing targeted brand, content, product and segment based campaigns
- Grew YOY subscriptions by +70% as the key leader of an acquisition & CRM build during a high growth period
- Managed a +$50M budget creating marketing plans and implementing technologies that efficiently enabled growth and decreased CPA/E
- Owned, implemented and negotiated marketing technology vendor relationships, saving 38% annually, and increasing efficiency
- Developed an A/B & multivariate testing marketing culture across the company optimizing & implementing winning strategies


MARKETING & MANAGEMENT SKILLS:

Marketing: Digital Marketing * Lifecycle Marketing * Customer Acquisition * CRM * Marketing Automation * Marketing Technology * Engagement Campaigns * Retention & Loyalty * Product Marketing * Marketing Analytics * Win-Back Strategy * Full-Funnel Marketing * Marketing Operations * In-App Marketing * Customer Segmentation * Multi-Channel * Testing & Optimization *Budgeting & Forecasting

Management: Results-Driven * Adaptable * Dynamic * Authentic * Collaborative * Pragmatic * Problem Solver * Democratic Leadership


Experience:

  • VP Growth Marketing (Roku Inc.)
  • Director, Subscriber Growth - Lifecycle Marketing & CRM (Hulu)
  • CRM Director - Campaign Marketing Operations (The Walt Disney Company)
  • Marketing Director, National Campaign Managment & Analytics (Cox Communications)
  • Video Marketing - Subscription Growth (Apple)

Skills:

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