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Taz Ali

Taz Ali

Marketing & Operations Manager at New Life Homes

Greater Sydney Area

I am a highly experienced and passionate marketing professional with more than 10 year's proven track record in the FMCG and consumer goods industries.

Working for leading brands and companies such as Hasbro (Transformers, Star Wars, Monopoly), Ogilvy & Mather, Goodman Fielder (Helga's, Wonder White) & Snack Brands Australia (CC's, Kettle Chips, Natural Chip Co, Cheezel's)

I excel at turning insights into bespoke, strategic and effective campaigns through leadership and experience, challenging norms to find a winning result.

Working from strategy through to execution by engaging key stakeholders to deliver plans and growth.
Both internally and externally, leading direct reports, cross functional teams and working closely with sales & marketing, field teams, retailers, agencies and suppliers.

Key experience in project management of campaigns including: innovation, procurement and development of POS, trade exhibitions, sampling/experiential, budget management and supplier negotiation.

I have judged industry awards such as POPAI and won many awards for trade exhibits.

Specialties: Strategic shopper marketing, activation, retailer engagement, trade marketing, loyalty campaigns, project management, stakeholder/supplier and budget management.


  • Shopper Activation Manager (Goodman Fielder)
  • Customer Marketing Executive (Hasbro)
  • Shopper Marketing Manager (Snack Brands Australia)
  • Shopper Marketing Strategic Planner (deepblue networks AG)
  • Marketing & Operations Manager (New Life Homes)


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