Improver

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Tina Imada

Tina Imada

Chapter Lead - Digital and Process Optimisation - Consumer Lending at ING Australia

Greater Sydney Area

A motivated, customer focused and results-driven senior leader with 14+ years of experience in developing and executing marketing and product strategies, driving P&L outcomes and delivering sustainable improvements to businesses, external partners and customers.

Extensive experience (direct to consumer, B2B2C and B2B) in Financial Services and demonstrated expertise in strategy development across marketing and brand, acquisition and business growth, campaign development and execution, digital platform and channel management, performance optimisation, engagement and retention and product development and pricing.


Experience:

  • Senior Commercial Manager (Vice President) - Credit Cards - Partnerships (Citi)
  • Head of Acquisition Strategy and Marketing, Partnerships - Cards (Citi)
  • Department Coordinator (AFTRS)
  • Online Marketing Coordinator (Brighton Consulting)
  • Senior Marketing Manager - Vice President - Cards Acquisition (Citi)
  • Chapter Lead - Digital and Process Optimisation - Consumer Lending (ING Australia)
  • Senior Marketing Consultant (Brighton Consulting)
  • Marketing Manager - Head of Marketing (ADCU)

Skills:

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