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Tony Machin

Tony Machin

Strategic Insights & Research | Business Analyst | Business Intelligence | Curious Data Analyst | Expert ETL and Data Governance

Greater Melbourne Area

I am a highly skilled business analysis and data analytics leader with 15+ years experience working in business / IT / customer insights roles for brands such as nbnco, Australia Post, GSK Pharmaceuticals, Coles, Repco Australia, and ACNielsen.

Technical and Business analysis to visualise business opportunities, facilitating and negotiating business cases, developing AI solutions to drive business growth in the telco, insurance, postal, retail, pharma and research industries.

Insights programs delivering Customer Experience, Voice of the Customer and Net Promoter Score customer insights. Stakeholder management and project management skills ensure robust delivery.

Excellent data collection, analytics and governance skills (incl ETL, data modelling and data warehouse), pricing strategy, segmentation and research methodologies, category, merchandise and inventory management processes.

Broad commercial experience in telco, motor and fleet insurance, postal, wholesale and retail industries, hands-on skills to deliver client insights to drive Customer Relationship Management (CRM), sales and marketing operational improvements.

Data ETL, Query and Stats tools: Tableau & Data Prep, MS BI Stack (SSIS, SSRS & SSAS), R, Python, SQL, Alteryx, SAS, SPSS, SAP Azure Data Services, IBM Cognos and TM1, VBA.

Databases and Platforms: MS SQL Server, Azure, AWS, Google Cloud, SAP HANA, SAP Analytics, SAP BW & Business Objects, Office365, SharePoint, Oracle, Teradata.

Visualisation Tools: Tableau Desktop and Server, Microsoft PowerBI, Advanced MS Office (Excel, Access, PowerPoint, Word), Visme / Canva, ESRI Arc Map, Pitney & Bowes Map Info.


  • Senior Data Portfolio Analyst (NBN Co.)
  • Customer Data Analytics Manager (Australia Post)
  • Analytics Consultant (Self-employed)
  • Business Improvement Analyst (Moreland City Council, Working for Victoria)
  • BI Reporting Lead (Innovation Group Australia)
  • Market Research and Customer Analytics Manager (Australia Post)


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