Amanda Swaty Myers
Head of Product Marketing at FullStory @ Austin, Texas
Head of Marketing, Cloud Security at Check Point Software Technologies, Ltd.
Washington DC-Baltimore Area
Selected as a VIP winner for top Maryland professionals under 40 for the Daily Record, and with over twenty years of marketing and leadership experience, I get energized by bringing together and transforming marketing teams to provide value for companies. Currently, I am the Head of Cloud Security Product and Program Marketing at Check Point Software Technologies (acquired start-up Protego Labs in 2019).
Previously, I led the marketing team for ConnectYourCare, one of the largest providers of consumer-directed health care solutions. As their CMO, I was responsible for product and segment marketing, digital marketing strategy, client acquisition, communications, CRM and marketing and sales operations, and proposal management- growing digital lead generation for the company by 150%.
Prior to these roles, I had over ten years of experience with Gemalto (previously SafeNet), the leading provider of Information and Data Protection, where I grew my career and served as the Vice President of Marketing in the Enterprise Security division. There I led a global team of 64 individuals responsible for product and partner marketing, global programs and communications, inbound and field marketing, marketing operations, and creative services. During my time at SafeNet, I worked in the areas of product marketing for the identity and data protection business, partner marketing, and industry marketing focusing on financial services, healthcare, and compliance. I also served on the Board of Directors for the PCI Security Alliance, and served as their Marketing Chairperson when PCI DSS was first enacted.
Getting a solid education early to establish a foundation of which to build my career was always an important goal for me. In addition of earning my B.S. degree in Marketing Management from Salisbury University; I hold an M.B.A. and J.D. degree focusing on Business and Intellectual Property Law from the University of Toledo and am currently licensed in the State of Maryland to practice law.