Improver

Vijay Shenoy

Marketing AR @ Avataar | AR Evangelist | Marketing & Sales Leader

Bangalore Urban, Karnataka

Marketing professional with over 16 years of experience. An early adopter of new-age marketing has been involved extensively in strategizing and managing digital-first Omni-media marketing mandates.

Currently at Avataar.Me shaping consumers’ online buying/ browsing behavior by creating immersive, interactive shopping experiences and reimagining the visual discovery journey. We use a globally first-of-its-kind XR+AR technology platform, taking a deep learning AI-driven approach to scaling commerce.

Having worked with large organizations initially in my career never made me complacent. A keen desire to explore the startup ecosystem and its challenges did make me take the plunge. Enjoyed it thoroughly and learned immensely from my stint as an intrapreneur. Have been a key leader responsible and successful in driving organizational growth.

I take a keen interest in conceptualizing digital tech, data, and creative solutions in line with the business objectives of client brands. Have been instrumental in devising multi-media marketing strategies and implementing them to meet client goals.

In my current role, the key focus is on enabling brands to Reimagine Visual Discovery for their end customers. Supercharge brands online revenue by replacing 2D images with interactive life-size 3D models and augmented reality! Bring spatial depth to your shoppers' pre-purchase digital product evaluation.

Strongly believe that a good marketing strategy does not drive online traffic or store footfalls alone. In fact, it can establish strong brand affinity amongst the target audience and translate traffic into paying customers.

Specialties: Branding & Communication, Business Management, Digital Marketing, Business Development, Augmented Reality, Virtual Reality, Gaming, eSports, SEO, Online Advertising, SEM, Pay Per Click, Media Buying, ORM, Influencer Marketing, Campaign Performance Management, UI/UX Design, Web and Mobile Development, Web Analytics, Team Management, Training & Development and Client Relationship Management

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Experience:

• AVP & Business Head - WATConsult (dentsu international india )
• Business Head - Digital & Strategic Planning (Hakuhodo Inc.)
• Director - Partnership & Strategic Alliances (Avataar.Me)
• SVP - Strategy & Business Development (Langoor Havas)
• Business Development Consultant, MENA (PLG - Power League Gaming)

Skills: