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Vladislav Frolov

Vladislav Frolov

E-commerce & Digital Director | ex Microsoft, Clarins, Philips

Moscow, Moscow City

- Senior E-Commerce/Digital director with 10+ years’ senior and board level leadership experience, building rapid growth online direct to consumer businesses via effective business models & digital marketing & excellent operations
- Sector expertise – Retail, FMCG, Beauty, Hi Tech, Consumer Electronics, Pharma
- Track record of driving Digital and e-Commerce transformation, enablement and growth e-Commerce; developed and enabled e-Commerce business divisions, P&L ownership; KAM experience
- Development of Customer Acquisition, Customer Retention, CRM and emailing
- Expertise in Digital Acquisition Channels, Direct Marketing, Sales Conversion, Website Optimization, CRM
Digital Marketing; Paid and Organic search, Conversion Rate Optimization, Partnerships, User Experience, Personalization
- IT Development of front and back-end by Bitrix
- Back office: Development of Customer Care and Logistic departments to deliver excellent services
- Call Center (in-house and 3rd party) management, driving substantial ROI and performance improvements through excellent operations
- International/Global experience as a global online marketing manager and e-commerce manager, covered markets – EMEA, CEE


  • Global Online Marketing Manager, Philips Televisions (TP Vision)
  • Online Manager, Philips Televisions (TP Vision)
  • Chief Digital Officer / Head of E-commerce (Clarins)
  • Head of E-commerce / Co-founder (Forin (exclusive partners of 3M RU for D2C online shop))
  • E-commerce manager (Teva Pharmaceuticals)
  • Digital Stores Lead - Russia (Microsoft)


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