Improver

Vladislav Frolov

E-commerce & Digital Director | ex Microsoft, Clarins, Philips

Moscow, Moscow City

- Senior E-Commerce/Digital director with 10+ years’ senior and board level leadership experience, building rapid growth online direct to consumer businesses via effective business models & digital marketing & excellent operations
- Sector expertise – Retail, FMCG, Beauty, Hi Tech, Consumer Electronics, Pharma
- Track record of driving Digital and e-Commerce transformation, enablement and growth e-Commerce; developed and enabled e-Commerce business divisions, P&L ownership; KAM experience
- Development of Customer Acquisition, Customer Retention, CRM and emailing
- Expertise in Digital Acquisition Channels, Direct Marketing, Sales Conversion, Website Optimization, CRM
Digital Marketing; Paid and Organic search, Conversion Rate Optimization, Partnerships, User Experience, Personalization
- IT Development of front and back-end by Bitrix
- Back office: Development of Customer Care and Logistic departments to deliver excellent services
- Call Center (in-house and 3rd party) management, driving substantial ROI and performance improvements through excellent operations
- International/Global experience as a global online marketing manager and e-commerce manager, covered markets – EMEA, CEE

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Experience:

• Global Online Marketing Manager, Philips Televisions (TP Vision)
• Online Manager, Philips Televisions (TP Vision)
• Chief Digital Officer / Head of E-commerce (Clarins)
• Head of E-commerce / Co-founder (Forin (exclusive partners of 3M RU for D2C online shop))
• E-commerce manager (Teva Pharmaceuticals)
• Digital Stores Lead - Russia (Microsoft)

Skills:

• New Business Development
• Mobile Marketing
• Competitive Analysis
• B2B
• Email Marketing
• Media Planning
• Marketing Research
• Social Media Marketing
• Project Management
• Management
• Marketing Strategy
• Public Relations
• Customer Insight
• Mobile Devices
• SEO
• Brand Management
• Strategic Partnerships
• Google Analytics
• Multi-channel Marketing
• Advertising
• Strategy
• Product Marketing
• Web Analytics
• Online Advertising
• PPC
• Market Analysis
• Social Media
• E-business
• Product Management
• Web Marketing
• Marketing Management
• Web Development
• Google Adwords
• Marketing Communications
• Usability
• Market Planning
• Marketing
• Analytics
• SEM
• Digital Media
• CRM
• Integrated Marketing
• Content Management
• Leadership
• Internet
• E-commerce
• Online Marketing
• Digital Strategy
• Digital Marketing
• Web Project Management