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Weinstein, Esther

Weinstein, Esther

Director at Imaginary Zoo Business Ideation

Greater Glasgow Area

Imaginary Zoo Business Ideation - creative tools to help build change makers.
Wheatley Housing Group - Systems Practitioner and Design Thinker, working with strategic innovation development with all stakeholders across large Housing Group. Using systems tools for discovery sessions, concept visualisation, engagement and facilitation.
Le Grove Media and Training - Innovation consultant. Design and facilitation of team transformation through innovation techniques and tools; customer journey mapping, rich pictures, team and personal development.
Experienced project developer with over 15 years in community development and training. Youth arts projects with personal development workshops.

Director Imaginary Zoo - Collaborative creative project development - creating collections of unspoken life stories.

Technical Director(retired) WISEArchive - online archive of older peoples working life histories, UK national project.

Specialities: creative tools for thinking differently, Systems practitioner, project development, organisational development, innovation tools and techniques, engagement methods and approaches, ERDMS.


  • Innovation Consultant (Le Grove Media and Training)
  • Director (Imaginary Zoo)
  • Director (Imaginary Zoo Business Ideation)
  • ICT Officer (Cube Housing Association)
  • Innovation Lead Consultant (Wheatley Group)


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